Otto-von-Guericke-Universität
Magdeburg
Universitätsplatz 2
39106 Magdeburg
Sprecher NACHOS:
Prof. Dr. Marlin Ulmer
Co-Sprecherin NACHOS:
Prof. Dr. Heike Ohlbrecht
Projektkoordination:
Bianca Lange,M.A.

SP 1: Fair, individualised and reliable planning and management
How can we model and learn about the preferences of staff and customers regarding innovation, and take these into account in our planning?

What role does the decision-making behaviour of social systems play in the assessment and modelling of the uncertain investment and diffusion dynamics of innovations?

How can acceptance be increased and resistance reduced when introducing innovations?

What problems do profit-oriented companies encounter when disseminating social innovation?
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TP 5: Reconstructing the field forces in social networks during the genesis and diffusion of innovations
How do social processes and psychological motives act as field forces in innovation processes?

SP 6: The impact of technical innovations within the context of structural change in the world of work on workers
How are workers’ work orientations and attitudes related to the successful implementation of innovations?
+ Collaborative Project ZSM
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What role do technical innovations play in transnational socialisation processes?
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SP 8: Predicting the acceptance of innovations through qualitative discourse analysis
Key Question:
How can qualitative linguistic discourse analysis contribute to predicting the likelihood of technical innovations being accepted?

SP 9: Sequential decision-making strategies for complex optimisation problems under uncertainty and disturbances
How can sequence-dependent optimisation methods be further developed to provide robust and adaptive solutions to complex decision-making problems under dynamic conditions?
Otto-von-Guericke-Universität
Magdeburg
Universitätsplatz 2
39106 Magdeburg
Sprecher NACHOS:
Prof. Dr. Marlin Ulmer
Co-Sprecherin NACHOS:
Prof. Dr. Heike Ohlbrecht
Projektkoordination:
Bianca Lange,M.A.
Last Modification: 10.08.2026 -
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